PEOPLE and TECHNOLOGY: Property will always be a people business, but AI will make you more profitable

Exploring the balance between human expertise and technology in property businesses as well as delivering practical insights for implementing AI and other proptech solutions to improve efficiency, Louisa’s session focuses on how embracing new tools, including AI, can improve efficiency and communication.  Her presentation explores the different types of attitudes towards change, as well as how different generational cohorts engage with technology, both of which are important factors for business leaders to understand and address when introducing new technology to their businesses.

Louisa also talks about her experience over the last two decades of using Machine Learning and AI to build proptech solutions and offers practical tips to highlight how agents and property professionals can use AI to work smarter, not harder, to increase profitability.  Ideal for companies who are about to embark on implementing new software platforms, fast paced, insightful and full of takeaways, this is one of Louisa’s most requested sessions.

COMPELLING COMMUNICATIONS: “Who is your business talking to?”

Louisa delves into how property professionals can enhance and elevate their communication strategies by understanding generational cohorts and consumer demography.  She explains why, when engaging with buyers, sellers, tenants, and landlords, one-size-fits-all communication simply doesn’t work and that each generation has unique preferences in terms of how they receive and respond to information, as well as providing insights and hacks that will transform the way you communicate with your preferred target audiences.

Louisa also looks at which communication tools best meet these diverse needs, and outlines how tailoring approaches to each cohort leads to creating more effective and profitable marketing. Louisa highlights that understanding your audience is key to staying competitive in the ever-evolving property market but crucially, provides the tools for audiences to take back to their businesses to start making changes immediately to improve their bottom line.

LOUISA’S Story: “If you can’t see it, you can’t be it”

Louisa’s journey has taken her from humble beginnings to the Boardrooms of some of the most successful businesses both globally and in the UK, as well as the newsrooms of the some of the most powerful media organisations.  Hear Louisa’s story of how she beat the odds to ride the wave of innovation in the ‘dotcom boom’ of the late nineties and early noughties, together with how she built her media career.

Louisa’s experience of overcoming adversity to become one of the first female proptech founders in her early thirties challenged conventional thinking at the time and demonstrates her fortitude and resilience, while her personal journey is a testament to determination and the power of breaking new ground in industries that were once defined by tradition. This powerful and moving session will inspire you to push boundaries and unlock your full potential.

The ROCKSTAR school of BUSINESS: “Leadership lessons from legends”

Irreverent, entertaining, and packed with actionable insights, The Rockstar School of Business delivers unforgettable lessons and business strategies inspired by the world’s greatest bands and performers. Louisa reveals how rockstars like Eddie Van Halen, Prince and Coldplay mastered leadership, adaptability, and strategic thinking; skills every business leader can use to elevate their success. She also demonstrates how these lessons are immediately relevant to the residential property, financial services, and proptech sectors.

This fast-paced session combines real-world business strategies with a healthy dose of rock ‘n’ roll energy, leaving audiences inspired, empowered, and ready to bring rockstar brilliance to their work. Memorable, fun, and most definitely loud, it’s a session that’s always a resounding success for participants (because yes, there is an element of audience participation…!)